Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success …
Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also …
Once you start implementing next-level email marketing tactics and techniques, how will you know if they’re successful? You may start to see an increase in sales, more inquiries, or more visits to relevant pages on your website – but can …
You’ve learned some next-level tactics and techniques to improve your email marketing…and you’re starting to put them to work. You’ve personalized your emails, adding customized elements and content to help build relationships and drive engagement. You’ve made your emails mobile-friendly. …
Once small business owners realize how powerful next-level email marketing tactics are, they can sometimes go a bit overboard. They want to try everything at once and jump immediately to ‘expert level’ tactics so they can get the most out …
Some small business owners don’t ever go ‘beyond the basics’ with their email marketing because they believe the following common myths. See if you recognize any of them and think about how they’ve affected your email marketing. Take steps to …
There is a lot of conflicting information on the internet about email layout and design: Use HTML (No! Text-only). Add emojis to your subject line (NEVER add emojis!). Send long-copy emails (Less is more!). You can weigh in on the …