The #1 Piece of Email Marketing Advice I Ever Received? Keep it Simple
Once small business owners realize how powerful next-level email marketing tactics are, they can sometimes go a bit overboard. They want to try everything at once and jump immediately to ‘expert level’ tactics so they can get the most out of their email marketing.
The best email marketing advice for people who are just starting to go beyond the basics? Keep it simple.If you push too hard, you could run into some serious issues:
- Email marketing overwhelm (for you AND your contacts)
- Time-consuming mistakes
- Inability to interpret data because there’s too much of it
Let’s explore some next-level email marketing tactics and how to avoid taking them ‘too far, too fast’.
Tagging
Once you discover the power of tagging, the inclination is to add as many tags as possible to your contacts’ profiles. If one is good, 20 must be better, right? Wrong!
Adding too many tags to your email marketing list can cause several problems. First, it can make it difficult for your audience to find relevant content in their inbox: When too many tags are attached to a user’s profile, there’s a danger that they may be in multiple automations and will soon become overwhelmed with emails. This could cause them to ignore your messages and lead to low open rates. It could also erode their trust in you.
‘Keep it Simple’ Solution: Start with essential tags, increasing the amount as you get comfortable with the process of managing your triggered automations.
Automations
Even simple automations can feel complex at first – there’s a steep learning curve. Keeping track of tags, triggers, and associated content can be difficult.
When you first start testing out next-level email marketing tactics, it’s best to avoid complex automations. If the automation is not set up properly, it can lead to a poor user experience and cause people to unsubscribe from your list. It’s better to try out simpler automations and then build up to more complex ones as you become more comfortable in your email marketing platform.
Keeping your email automations simple at first also helps you to identify any potential issues early on. This allows you to address problems quickly and ensure that your emails are effective and relevant to your target audience. Keeping things simple also makes it easier to split test different elements of your automations.
‘Keep it Simple’ Solution: Start simply. Keep it to 1 or 2 triggers and map out your automations first. Sketch out a workflow and you’ll immediately become aware of any issues.
Metrics
Email marketing platforms, third-party apps, and Google Analytics can all provide relevant information and insight into your campaigns and automations. It’s difficult to decide where to start and which metrics are most important. It can be overwhelming.
Jumping right in and monitoring everything, all the time, can lead to metrics burnout. When this happens, people tend to get fed up and avoid metrics altogether. This is a huge mistake. Tracking metrics, and making changes based on what they tell you, is critical to email marketing success. –
‘Keep it Simple’ Solution: Focus on the metrics that are relevant to your email marketing goals (e.g., open rates, click-through rates, unsubscribes etc.). Monitor closely when first launching a campaign or automation. Then, schedule time to review metrics, with a frequency determined by your business needs.
Keep it simple – AND effective!
When you’re taking your email marketing to the next level, keep it simple at first – then widen the scope as your knowledge expands and your skill-level increases.
Ditch These Email Marketing Myths for Good!
Don’t let myths and misconceptions stop you from taking your email marketing to the next level.
Learn how to take your email marketing tactics to the next level and start seeing powerful results. Head over to my program, “Email Marketing Essentials” now!
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