There’s More to SEO Than a Good Keyword

At the core of any effective SEO strategy is strong keywords. Keywords are search terms people use to find content online. If you choose relevant keywords with high search volume and low competition, you can quickly and easily grow your online traffic. But there’s more to SEO than just these search terms.

True Value

In addition to any SEO work you do on the backend, your content also has to offer real value to visitors. If not, they’ll bounce away and this will hurt your SEO. If it offers value, people will stay and read, and this will help your SEO.

True value means that it solves a problem your audience faces, or at least provides significant relief. It should teach the visitor something they can use to make a change in their life and get results. Each piece of content should help your audience in some way.

Good User Experience

One of the major factors Google considers when indexing sites is user experience. This means that your site is easy to navigate and use. People stay on it and consume its content.

You can create a good user experience by keeping your site clean and uncluttered. Break up text with images wherever you can so that it’s visually appealing. Create navigation that’s easy to use between pages.

Fresh Content on a Regular Basis

Google likes sites where there is new content posted on a regular basis. If you’re going to drive traffic to your blog, you need to commit to it. Create a regular blogging schedule and post regularly. Start an idea file and comb the internet for questions people are asking and information they’re looking for. Blog posts can be just 300-500 words and written in casual language, so get into the routine of producing them quickly.

You can boost a static site’s SEO by adding a blog to it. If you have a company site, add a blog page you can keep updating with new content, and this will provide SEO benefits for the entire site.

Backlinks from Authority Sites

Get links back to your site from relevant authority sites in your niche. This takes a bit of creativity and work, but a few good backlinks can make a huge difference. Look for sites that are already popular and get lots of traffic from Google. Use strategies like posting on directories and guest blogging.

The Test of Time

One simple thing that will help your SEO is the passing of time. Google favors sites that are well established. As you employ SEO strategies and add new content to your site, you should see traffic steadily grow.

Should you focus on finding and using the right keywords? The answer is yes. Keywords help you grow traffic and bring the right people to your site. But keep in mind the other elements of SEO so that you can create a sustainable SEO strategy.

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